Don't
decide to run for office impulsively. Many
successful candidates make the decision to run and lay groundwork
years before an election.
Make
sure the decision is YOUR choice. Don't
be pressured into it.
Do
it because you want to serve the community through that office. Don't
do it because you don't like the incumbent or the other candidates
or you're mad because the township allowed an industrial park
to be built off your backyard.
Campaigns
are expensive — Expect to fund at least
the preliminary stage of your campaign. If you are a good
fundraiser and have capable volunteers, you can grow your
warchest.
Campaigns
are time-consuming — It's not fair
to supporters if you're going to be a "Weekend Campaigner." Races
aren't won by part timers.
Research: If
you want to win, embrace the issues that concern voters. Don't
make the mistake of assuming your issues are theirs. Read the
papers — especially letters to the editor. Read opinion
polls. Attend civic meetings. Attend a focus group. Check out
internet forums on local news sites.
Know
your prospective opponents and the incumbent. More
research. Read everything you can find about them and their
records.
Take
a hard look at yourself — Make sure
you and your spouse have an impeccable personal, financial
and professional records.
Develop
a thick skin — You will be the victim
of ad hominem attacks and your response can turn on or turn
away voters.
Consult
family members — Living in the public
eye will have ramifications for them as well as you.
Practice
public speaking. Hire a coach if necessary.
Constantly
watch your physical image. Carry yourself
with confidence. Pay attention to your wardrobe and grooming
habits. Use mouthwash and deodorant... and go light on
the cologne.
