EXAMPLES:
• Pass
or Repeal a law
• Reform
• Lower Taxes
REASONS why the average voter should support it. Never forget
that your base consists of average people who need to connect
with
you. You have to target and define those connection.
RESEARCH the
concerns of voters in your district. Don't assume YOUR issues
are their issues. Find a Focus Group in your district.
Read letters to the editor. If there is any internet forums
based in your district, tune in. Newspapers and Local TV often
offer forums on their websites.
THEME
and MESSAGE can bolster a campaign ONLY if it is powerful
enough to sustain the campaign till election day.
AVOID
one-issue messages! Don't base your campaign on a single issue
alone.
