No. 4

8 "Cs" of a
SUPERIOR CAMPAIGN SLOGAN
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  • A Good Slogan is COMPATIBLE to the campaign theme.
  • A Good Slogan is CLEAR— simple to understand and say.
  • A Good Slogan is CONCISE — just short, sweet soundbyte.
  • A Good Slogan is CONNECTED to voters, their concerns, emotions and the political environment.
  • A Good Slogan is COMPELLING.
  • A Good Slogan is CREDIBLE.
  • A Good Slogan is CONSISTENT and repeated in all campaign advertising.
  • A Good Slogan is CONSTANT and must endure throughout the entire campaign. If you decide to base a slogan on a single issue, make sure that issue will be as compelling on election day as it was on announcement day.

ELECTION IMAGES can help define your slogan
Our professional
slogan writers can create a slogan designed for you.


Below is a sample list of campaign slogans from past US Presidential Campaigns:

1840 William Henry Harrison–" Tippecanoe and Tyler Too" (negative to opponent)
1844 James K. Polk — "Reannexation of Texas and reoccupation of Oregon" (defining a goal)
1856 John C. Fremont — "Free Soil, Free Labor, Free Speech, Free Men, and Fremont" (a play on the candidate's name)
1864 Abraham Lincoln — "Don't swap horses in the middle of the stream" (plea to consistency and leadership)
1884 Grover Cleveland — "Blaine, Blaine, James G. Blaine, The Continental Liar from the State of Maine" (negative to opponent)
1884 James Blaine— "Ma, Ma, Where’s my Pa, Gone to the White House, Ha, Ha, Ha" (negative to opponent)
1888 Benjamin Harrison — "Rejuvenated Republicanism" (alliterative)
1896 William McKinley — "Patriotism, Protection, and Prosperity" (alliterative)
1900 William McKinley — "A Full Dinner Pail" (campaign promise)
1916 Woodrow Wilson — "He kept us out of war" (reputation)
1924 Calvin Coolidge — "Keep cool with Coolidge" (play on name)
1928 Herbert Hoover — "A chicken in every pot and a car in every garage" (campaign promise)
1952 Dwight Eisenhower — "I Like Ike" (rhyme)