No. 8

YARD SIGNS
Art of the Simple Design

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VISUAL POLITICAL CAMPAIGN YARD SIGNS

As in logo design, we recommend that your signage design stay simple.  If you started with a simply designed logo, you've done well. You can keep your branding using your logo as basis for your signage.
 
DRIVE-BY TIME IS 3-6 SECONDS!

Campaign signs are usually placed in a yard or a window. Most viewing is done from vehicles traveling five to 45 MPH. 

In that 3-8 seconds, you must accomplish two things:

  • Grab the viewers' attention
  • Communicate your message

ART OF THE SIMPLE DESIGN

  • Viewers only need to remember your name and political office for which you're running. 
  • The fewer the letters a sign contains, the more visible the words will be and the quicker the sign will be read.
  • Choose smooth, readable type fonts.
  • There is limited space on a lawn sign.  Crowding with unnecessary text and graphics blurs the visibility of the name.
  • If you have a logo that was designed to be visible, use it. It is part of your branding.
  • If you have a logo with distracting graphic elements, a long slogan, consider using just the candidate name and office.
  • Use last name only unless there's someone with the same last name running in the same election.
  • Simplify the office: Instead of saying "Candidate for Supervisor of Wyoming Township", say "For Supervisor."
  • Use the words "RE-ELECT" if you are an incumbent.
  • Use a slogan on a yard sign only if it's very, very simple.